Dr. Bharat Bhushan Singla, Associate Professor

Dr. B.B.Singla, working as Associate Professor in the department of School of Management Studies, Punjabi University, Patiala. He is Masters in Business Administration (MBA) and Ph.D from Punjabi University, Patiala, and Qualified UGC-NET. He has also done M.Sc (Computer Science), Post-Graduate Diploma in Operations Management (PGDOM), Diploma in Information & System Management (DISM) and an e-Program on Marketing and Communication. He has about 23 years of Teaching Experience. He has worked as Coordinator/In-charge and in different capacities for various administrative responsibilities of the department and university too. He has more than Ninety-Five Research Papers, Seven Edited Books and Ten Subject Books to his credit. He has completed a Post Doctoral Research Project sponsored by ICSSR in 2018 as Principal Investigator. He has worked as 'General Secretary' of Punjab Commerce & Management Association (Regd.) from 2006 to 2017 and presently working as 'Vice-President' of Punjab Commerce & Management Association (Regd.) since 2017. He has worked as 'Executive Editor' of the PCMA - Journal of Business (A Refereed Bi-annual Journal of Management & Commerce, ISSN No. 0974-9977) from December 2020 to December 2022 and as ‘Managing Editor’ of the same from 2008 to 2020 and again from 2023 onwards. He has attended/ participated/ organized various National / International Conferences / Seminars / Workshops / Webinars/ Faculty Development Programs etc. He has also acted as Chairperson/Co-chairperson/Panelist/Key Speaker/ Resource Person in a number of International and National Conferences/Seminars. Dr. Singla has been awarded as the ‘Young Researcher Award’ by the Himachal Pradesh Commerce and Management Association (HPCMA).  He is on Panel of many journals as advisor and referee. He has successfully guided 29 (Twenty Nine) Ph.d scholars till date and 9 (Nine) more are pursuing their research under his supervision. He is successfully running an exclusive program to help the young students and scholars under the banner of ‘Shaping Young Minds’. His main research areas include Consumer Behaviour, Services Marketing and Emerging Marketing Issues.


He teaches in the area of Marketing Management/Organizational Behavior/Human Resource Management.


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Detailed CV